PGPM, M.Sc (120 + 60 credits)

Program Objectives:

Digital marketing is driving customer insights, and is key in improving return-on-investment and company performance. There is a shortage of skilled people who can manage this process and interpret data to provide a justification for decision-making, meaning this M.Sc. Strategic Digital Marketing course is attractive to employers. By studying the M.Sc. Strategic Digital Marketing you will develop skills and knowledge much sought-after in the market place, allowing you to contribute strategically to a business’s success in the digital marketing arena.

You will explore contemporary approaches to strategic marketing in a digital context, and how these can be applied now and in the future.
This will give you, your organization, or prospective employer, a distinct competitive advantage. The M.Sc. Strategic Digital Marketing provides many opportunities for you to network with fellow students, sharing your experience and workplace ideas.

Program Features:

  • AICTE approved PGCM
  • M. Sc. Degree in Strategic Digital Marketing from University of South Wales, UK
  • International Degree at affordable price
  • Distinguished International Faculties

TERM WISE PROGRAM DETAILS:

Sr. No. Name of Subjects
1 Content Marketing & PR – I
2 Digital Marketing Management – I
3 Strategic Entrepreneurial Marketing – I
4 Digital Tool Technologies & Matrices – I
5 Applied Marketing and Public Relations Research – I
6 Campaign Planning for Marketing and PR – I
7 Organizational Behavior
8 Research Based Project Study – I
Sr. No. Name of Subjects
1 Content Marketing & PR – II
2 Digital Marketing Management – II
3 Strategic Entrepreneurial Marketing – II
4 Digital Tool Technologies & Matrices – II
5 Applied Marketing and Public Relations Research – II
6 Campaign Planning for Marketing and PR – II
7 Human Resource Management
8 Research Based Project Study – II

Entry requirement:

  • Bachelors Degree in any field with a minimum aggregate of 55%
  • The score of one of the Entrance Exams: CAT / XAT / CMAT / MAT / GMAT

Careers choices after program:

  • Social Media Lead
  • Digital Marketing Manager
  • Digital Strategy Manager
  • Marketing Manager
  • Digital Communications Manager
  • E-Marketing Manager

PGPM, M.Sc STRATEGIC DIGITAL MARKETING COURSE FEES

Part A: Lexicon Management Institute of Leadership and Excellence Fees

Sr. No.
Particulars
Amount
1
Registration Fees
INR 1,00,000/- (One Lakh Only)
2
Tuition Fees (1st Installment)
INR 1,25 000/- (One Lakh Twenty Five Thousand only)
3
Tuition Fees (2nd Installment)
INR 1,00,000/- (One Lakh Only)
Total Fees
INR 3,25,000/- (Three Lakh Twenty Five Thousand Only)
Account Details for Part-A Fees payment:
Account Holder
Lexicon Management Institute of Leadership and Excellence
Account No
59113522222222
Type of Account
Saving Account
Bank Name
HDFC Bank Ltd
Branch
Viman Nagar, Pune
IFSC Code
HDFC0000882

Part B: University of South Wales (UK) Fees

Sr. No.
Particulars
Amount
1
Tuition Fees
GBP 1,500/-
Total Fees
GBP 1,500/-
Link for Part-B Fees payment:
https://www.southwales.ac.uk/international/fees-scholarships/pay-refunds/
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