PGPM, M.Sc (120 + 60 credits)
Program Objectives:
Digital marketing is driving customer insights,
and is key in improving return-on-investment
and company performance. There is a
shortage of skilled people who can manage
this process and interpret data to provide a
justification for decision-making, meaning this
M.Sc. Strategic Digital Marketing course is
attractive to employers. By studying the M.Sc.
Strategic Digital Marketing you will develop
skills and knowledge much sought-after in the
market place, allowing you to contribute
strategically to a business’s success in the
digital marketing arena.
You will explore contemporary approaches to strategic marketing in a digital context, and how these can be applied now and in the future.
You will explore contemporary approaches to strategic marketing in a digital context, and how these can be applied now and in the future.
This will give you, your organization, or
prospective employer, a distinct competitive
advantage. The M.Sc. Strategic Digital
Marketing provides many opportunities for you
to network with fellow students, sharing your
experience and workplace ideas.
Program Features:
- AICTE approved PGCM
- M. Sc. Degree in Strategic Digital Marketing from University of South Wales, UK
- International Degree at affordable price
- Distinguished International Faculties
TERM WISE PROGRAM DETAILS:
Term 1
| Sr. No. | Name of Subjects |
|---|---|
| 1 | Content Marketing & PR – I |
| 2 | Digital Marketing Management – I |
| 3 | Strategic Entrepreneurial Marketing – I |
| 4 | Digital Tool Technologies & Matrices – I |
| 5 | Applied Marketing and Public Relations Research – I |
| 6 | Campaign Planning for Marketing and PR – I |
| 7 | Organizational Behavior |
| 8 | Research Based Project Study – I |
Term 2
| Sr. No. | Name of Subjects |
|---|---|
| 1 | Content Marketing & PR – II |
| 2 | Digital Marketing Management – II |
| 3 | Strategic Entrepreneurial Marketing – II |
| 4 | Digital Tool Technologies & Matrices – II |
| 5 | Applied Marketing and Public Relations Research – II |
| 6 | Campaign Planning for Marketing and PR – II |
| 7 | Human Resource Management |
| 8 | Research Based Project Study – II |
Entry requirement:
- Bachelors Degree in any field with a minimum aggregate of 55%
- The score of one of the Entrance Exams: CAT / XAT / CMAT / MAT / GMAT
Careers choices after program:
- Social Media Lead
- Digital Marketing Manager
- Digital Strategy Manager
- Marketing Manager
- Digital Communications Manager
- E-Marketing Manager
PGPM, M.Sc STRATEGIC DIGITAL MARKETING COURSE FEES
Part A: Lexicon Management Institute of Leadership and Excellence Fees
|
Sr. No.
|
Particulars
|
Amount
|
|---|---|---|
|
1
|
Registration Fees
|
INR 1,00,000/- (One Lakh Only)
|
|
2
|
Tuition Fees (1st Installment)
|
INR 1,25 000/- (One Lakh Twenty Five Thousand only)
|
|
3
|
Tuition Fees (2nd Installment)
|
INR 1,00,000/- (One Lakh Only)
|
|
Total Fees
|
INR 3,25,000/- (Three Lakh Twenty Five Thousand Only)
|
|
|
Account Details for Part-A Fees payment:
|
|||
|---|---|---|---|
|
Account Holder
|
Lexicon Management Institute of Leadership and Excellence
|
||
|
Account No
|
59113522222222
|
||
|
Type of Account
|
Saving Account
|
||
|
Bank Name
|
HDFC Bank Ltd
|
||
|
Branch
|
Viman Nagar, Pune
|
||
|
IFSC Code
|
HDFC0000882
|
||
Part B: University of South Wales (UK) Fees
|
Sr. No.
|
Particulars
|
Amount
|
|---|---|---|
|
1
|
Tuition Fees
|
GBP 1,500/-
|
|
Total Fees
|
GBP 1,500/-
|
|
|
Link for Part-B Fees payment:
|
||
|---|---|---|
|
https://www.southwales.ac.uk/international/fees-scholarships/pay-refunds/
|
||
Find us
WAGHOLI CAMPUS, PUNE
MILE Tower, GAT No 726, Pune-Nagar Road, Wagholi,
Pune, Maharashtra 412207
About us
Take Action
EMAIL ID :
admissions@mile.education
© 2020 Lexicon Management Institute of Leadership and Excellence