Lexicon Group’s MILE – Management Institute for Leadership and Excellence, Pune is hosting National Marketing Symposium 2018 on Saturday, 6th October 2018 on the theme “RE-BRANDING INDIA – ROLE OF VARIOUS SECTORS IN CREATING BRAND INDIA. ”

The concept of measuring country’s global perception across various dimensions was developed by Simon Anholt in the year 2005. It is defined as Country branding Index or Nation branding Index.

Nation branding could be derived from its economic development, attracting tourism, exports, human capital, technological innovations etc. The contribution towards re-branding India can come from a personality, organization, business enterprise, academic, sports, culture and host of other sectors.

We see a resurgent India. The world has taken a note of the changing image of India. Today’s India is not reclusive but proactive, positive and participative in the world affairs. There are many contributors to this effect. Also, there are many sectors who have contributed in changing the face of India. This symposium endeavors to identify and understand through research, such sectors and how they have made an impact in changing the outlook of India at global level.

SYMPOSIUM OBJECTIVES

The objectives of the National Marketing Symposium are:

  • To get on a single platform – business leaders, practitioners, academicians, doctoral students, strategists, policy makers, researchers, and management students to present their research work and share their insight on the symposium theme.
  • To encourage individuals and organizations to identify and understand their contributions towards branding India.
  • To sensitize individuals with research interests and promote research in academic institutions.
  • To serve as a platform for new initiatives and partnerships.
  • To foster continued connect between academia and industry.

CALL FOR PAPERS : The National Marketing Symposium calls upon business leaders, practitioners, academicians, doctoral students, strategists, policy makers, researchers, and management students not only to present their recent and latest researches but also share their thoughts and discuss the future developments on the symposium theme, “RE-BRANDING INDIA – ROLE OF VARIOUS SECTORS IN CREATING BRAND INDIA.”

Kindly refer the symposium ebrochure for sub-themes, paper submission details, registration charges, important dates, best paper awards and contact details.

Looking forward to your valuable contribution in the form to research papers.


Coordinator : Prof. Harshad B. Salvi, Assistant Professor.

Email ID : harshad.salvi@mile.education, Mob: 9665555319

Convenor : Dr. Jitender Sharma, Associate Professor & HOD-Marketing.

Email ID : jitender.sharma@mile.education, Mob: 9325276351

Chairman : Prof. Raju Varghese, Dean (Academics) Lexicon MILE & Symposium Chairman

Email ID : raju.varghese@mile.education, Mob: 9325019055

Please feel free to fill up the details below to get a call arranged to discuss the participation in detail.

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