PGPM, M.Sc (120 + 60 credits)

Program Objectives:

Digital marketing is driving customer insights, and is key in improving return-on-investment and company performance. There is a shortage of skilled people who can manage this process and interpret data to provide a justification for decision-making, meaning this M.Sc. Strategic Digital Marketing course is attractive to employers. By studying the M.Sc. Strategic Digital Marketing you will develop skills and knowledge much sought-after in the market place, allowing you to contribute strategically to a business’s success in the digital marketing arena.
You will explore contemporary approaches to strategic marketing in a digital context, and how these can be applied now and in the future. This will give you, your organization, or prospective employer, a distinct competitive advantage. The M.Sc. Strategic Digital Marketing provides many opportunities for you to network with fellow students, sharing your experience and workplace ideas.

Program Features:

  • AICTE approved PGCM
  • M. Sc. Degree in Strategic Digital Marketing from University of South Wales, UK
  • International Degree at affordable price
  • Distinguished International Faculties
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    Sr.No Name of Subjects
    1 Content Marketing & PR – I
    2 Digital Marketing Management – I
    3 Strategic Entrepreneurial Marketing – I
    4 Digital Tool Technologies & Matrices – I
    5 Applied Marketing and Public Relations Research – I
    6 Campaign Planning for Marketing and PR – I
    7 Organizational Behavior
    8 Research Based Project Study – I
    Sr.No Name of Subjects
    1 Content Marketing & PR – II
    2 Digital Marketing Management – II
    3 Strategic Entrepreneurial Marketing – II
    4 Digital Tool Technologies & Matrices – II
    5 Applied Marketing and Public Relations Research – II
    6 Campaign Planning for Marketing and PR – II
    7 Human Resource Management
    8 Research Based Project Study – II

    Entry requirement:

    • Bachelors Degree in any field with a minimum aggregate of 55%
    • The score of one of the Entrance Exams: CAT / XAT / CMAT / MAT / GMAT

    Careers choices after program:

    • Social Media Lead
    • Digital Marketing Manager
    • Digital Strategy Manager
    • Marketing Manager
    • Digital Communications Manager
    • E-Marketing Manager

    PGPM, M.Sc STRATEGIC DIGITAL MARKETING COURSE FEES

    Part A: Lexicon Management Institute of Leadership and Excellence Fees

    Sr. No. Particulars Amount
    1 Registration Fees INR 1,00,000/- (One Lakh Only)
    2 Tuition Fees (1st Installment) INR 1,25 000/- (One Lakh Twenty Five Thousand only)
    3 Tuition Fees (2nd Installment) INR 1,00,000/- (One Lakh Only)
    Total Fees INR 3,25,000/- (Three Lakh Twenty Five Thousand Only)

    Account Details for Part-A Payment

    Account Holder Lexicon Management Institute of Leadership and Excellence
    Account No 59113522222222
    Type of Account Saving Account
    Bank Name HDFC Bank Ltd
    Branch Viman Nagar, Pune
    IFSC Code HDFC0000882